Goji berry is being marketed hard at the moment. Been watching the build for a while now: from flyers on lamp posts, street press magazine adds, market stalls and gradually to the super market. Names are Himalayan goji berry, Wolfberry etc. Pharmacological name is Lycium Barbarum. DO NOT BUY the $50 litre juice-which is mainly apple... or worse water, I reckon. Simply head down to China town, where its been the whole time, and buy a kilo for ten bucks. Eat raw, make a tea brew ( the pic above) or sprinkle them on your breakfast in the morning." the berries... enjoy a time tested, documented reputation for enhancing vitality, beauty and longevity"!!!!! (Holmes 2002, p 290).
Holmes, P., 2002, The Traditional Chinese Medicine Materia Medica Clinical Reference $ Study Guide, Snow Lotus Press, Boulder,USA