Then we came up with the idea of happy images to provide a positive feeling. So here's a couple of examples we played with.
Then we got busy with it: adding info and design. Then we realised we needed to use the front and the back
Then there was a realisation that we needed a more professional look. We needed to be in clinic whites... My opinion: the photos of people smiling were to portray an upbeat feeling of acupuncture, it didn't matter if they where practitioners or not. But the majority thought was we needed a professional looking image, so two lots of reshoots later (light problems and setting problems ) and we managed to get something OK. We where going to photoshop it but that turned out to be a huge task!
We also had some spelling mistakes to change and a last minute idea to add a free health assessment seminar. Actually my idea... But we had to redesign a lot because of the extra info and space needed. So this is the final front and back we used.
We also had some spelling mistakes to change and a last minute idea to add a free health assessment seminar. Actually my idea... But we had to redesign a lot because of the extra info and space needed. So this is the final front and back we used.
So there you have it. A brief history of a flyer.
Hi CMA Blogs,
One way I have been communicating with the world is through a flyer. This has been to promote the UTS TCM Clinic, as you may know..
This flyer was a simple concept of a picture, statement and contact. It evolved so much since that initial idea and there have been 7 different versions, some of them shown above, until the final one. It was continunily developing. Someone would have a good idea, great add that. We needed to take some pictures, ok. Not quite right. We had to do it again and so on. I even polled people on the street: " what do you think of this and that", got some great ideas and pointers ( one being to explain what acupuncture and herbs were for starters!!!). Then there was my long suffering co-pilot designer. This girl ws doing Chinese medicine, is Chinese and comes from a massive background in the heart of China town here. Just before the end of third year (3 years!) she decided to defer the course and actually do a design course. So I was working with someone who didn't really care about tcm and was going somewhere else. Anyway managed to get a print of the flyer but the bleed wasn't done (technical term for the safety margin for printers to work with for chopping and slicing images). Then I have a flyer with a white border on it when there shouldn't be. Little did I know that the uni printer did me a big favour as I did the same thing with another printer and they sent me the proof and I have a postage stamp sized image on a flyer as the border is so big! Now I am trying to work out the bleed and due to circumstance and technicalities it seems impossible!!!
Anyone know how to put a bleed on a DL image through photoshop?? haha
I must also say that I think my co-pilot will be a great designer as most of this flyer is her talent! Can't wait to see what she does in the future :)
This flyer was a simple concept of a picture, statement and contact. It evolved so much since that initial idea and there have been 7 different versions, some of them shown above, until the final one. It was continunily developing. Someone would have a good idea, great add that. We needed to take some pictures, ok. Not quite right. We had to do it again and so on. I even polled people on the street: " what do you think of this and that", got some great ideas and pointers ( one being to explain what acupuncture and herbs were for starters!!!). Then there was my long suffering co-pilot designer. This girl ws doing Chinese medicine, is Chinese and comes from a massive background in the heart of China town here. Just before the end of third year (3 years!) she decided to defer the course and actually do a design course. So I was working with someone who didn't really care about tcm and was going somewhere else. Anyway managed to get a print of the flyer but the bleed wasn't done (technical term for the safety margin for printers to work with for chopping and slicing images). Then I have a flyer with a white border on it when there shouldn't be. Little did I know that the uni printer did me a big favour as I did the same thing with another printer and they sent me the proof and I have a postage stamp sized image on a flyer as the border is so big! Now I am trying to work out the bleed and due to circumstance and technicalities it seems impossible!!!
Anyone know how to put a bleed on a DL image through photoshop?? haha
I must also say that I think my co-pilot will be a great designer as most of this flyer is her talent! Can't wait to see what she does in the future :)
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